What is Lead?
A lead is a contact with a signal of interest: someone who asked for the link, answered a question, left an email or phone number. On social media a lead is born from interaction, a keyword comment, a DM reply, a link click, and becomes a record when the account stores who the person is and what they asked for. It is what turns engagement into a brand asset: followers belong to the network, leads belong to you. A qualified lead is one who answered something that suggests they might buy; the rest is audience.