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Contact list and broadcast in the Instagram DM

Whoever goes through the automations becomes a tagged contact. Segment the list and send one message to everyone who opted in, within Meta’s rules.

A follower is not a list: you do not choose when to talk to them. An opted-in contact is. Murify captures contacts in the comment and DM automations, keeps the tags from each interaction and lets you send a message to a whole segment at once, respecting who gave permission and the network’s sending window.

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How it works

Contacts captured in the automations

Every person who interacts with a flow enters the list with that automation’s tag. The list grows with the content, no form or spreadsheet.

Explicit opt-in

The broadcast only reaches people who agreed to receive messages in an opt-in step of the flow. Murify shows the reach before sending, so there is no surprise.

Segmentation by tag

Filter by tag and send to the right segment: who asked for the coupon, who joined the launch, who came from a specific post. Schedule it or send right away.

Frequently asked questions

Why is the send’s reach smaller than the list?

Because only people who opted in and are inside the window Meta allows receive it. A contact who interacted but did not agree to receive messages stays out, by the network’s rule.

Can I import a list from elsewhere?

No. The Instagram DM only allows messages to people who interacted with the account, so the list comes from the automations. That is what keeps the send within the rules.

Glossary terms

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