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Frequently asked questions

Everything people ask before they start

How Murify generates the post, what happens after publishing, what the free account includes and what we do with your data. If your question is not here, write to us.

The product

What is Murify?

An AI content studio. You write one sentence about what you want to post and Murify returns the finished post: slide-by-slide script, design in your brand identity, caption, hashtags and alt text. From the same place you schedule the publication, auto-reply to whoever comments and see what worked.

Is Murify a scheduler or an image editor?

Neither. The core is generating the whole post, text and design, from a short brief. Scheduling, the visual editor, the inbox and analytics come in the same place so you never switch tools halfway through.

What kinds of post does Murify generate?

Single post, carousel and story. Each one comes with a script, design in three formats, caption, hashtags and alt text. The planner builds the week around your themes, mixing the three types.

How does it work, from brief to post?

You write one sentence and pick the post type. Murify splits the text into hook, body and call to action, slide by slide, and you approve the script. Only then is the design generated on a template with your brand. Tweak it in the editor if you like, then export, schedule or publish. The first carousel takes under five minutes.

Which languages does Murify work in?

The interface is in Portuguese, English and Spanish. Generated content comes out in Portuguese or English, and the content language is chosen per brand, independent of the interface language.

Brand and design

Do I need to know design or hire a designer?

No. The design is born ready on professional templates, with your brand colors, fonts and logo applied. If you want to change a detail, the visual editor handles it in a click.

How does Murify learn my brand identity?

Through the brand kit. Paste your brand website address and Murify extracts colors, fonts and tone of voice on its own; you upload the logo. Everything can be adjusted by hand, and from then on every post is born inside the identity.

Can I have more than one brand?

Yes. Each brand has its own brand kit in the same workspace. Agencies usually go further and open one workspace per client: each with its own calendar, connected accounts and team, with nothing mixed.

Can I edit the design after it is generated?

Yes. The visual editor swaps text, photo or a layer of the slide without leaving the tool, and the change applies to all three formats. You can also switch to another template from the catalog.

Formats and export

Which formats come with each post?

Every post is delivered in 4:5 for the feed, 1:1 square and 9:16 for the story. The layout is rebuilt for each format, with no stretching or cropping.

Is the story just the feed post cropped?

No. The template defines where the photo and the text go in each ratio. In 9:16 the photo fills the screen and the text moves to the bottom; in 1:1 the text goes to the side. Same content, three compositions.

What is included in the export?

The images of each slide in the three formats, the carousel PDF, the caption, the hashtags and the alt text. The complete package to publish anywhere.

Can I use the content outside Murify?

Yes. What Murify generates for you is yours to use as you wish, within the law. Export and publish wherever you prefer, or connect your accounts and publish from here.

Publishing and scheduling

Which networks does Murify publish to?

Instagram, TikTok and LinkedIn. You connect the account once and what you create here goes out there, at the scheduled time.

How do I connect my Instagram account?

Through the official Meta login. You authorize Murify on the network itself, without giving us your password, and you can revoke the authorization at any time, here or in the network settings. If Meta limits access, publishing and automations stop until you reconnect.

Is there a risk of my account being blocked?

Murify only uses the official APIs of the networks, with the authorization you grant: no bots, no browser automation, no password. The policies of each network still apply, and what they punish is spam, in any tool. Murify automations only reply to people who interacted with you.

Can I review before publishing?

Always. The script is approved before any image exists, the design goes through the editor and the scheduled post stays in the calendar until it is time to go out. Nothing is published without your action.

How do the planner and the calendar work?

The planner spreads your themes across the days of the week and generates the posts in a batch. The calendar shows what is scheduled per brand and per network, and analytics points to the hours when your audience responds most.

Comments, DMs and contacts

How does the automatic reply to comments work?

You pick a keyword on the post. Whoever comments that word gets the message you wrote in their DM, with a link, coupon or file, and joins your contact list with a tag.

Can I automate DMs too?

Yes. A keyword received in the DM triggers a flow of messages in sequence: ask a question, collect an answer, send a link and ask permission to receive news. You build the flow without coding.

What is the inbox?

Comments, messages and story mentions from all connected accounts arrive in a single inbox. You reply without opening each network, and moderation flags what needs attention.

What is a broadcast?

One DM to everyone who agreed to receive news from your account: a launch, a restock, a new episode. You can send it right away or schedule it.

Do people need to opt in to receive messages?

Yes. Only those who said yes in a flow step that asks for permission join the send list. Whoever did not accept does not receive, and the rules of each network about the reply window still apply.

Does comment moderation use AI?

Yes, when you turn it on per account. Every new comment goes through the AI, and offensive or off-topic ones are flagged in the inbox. The decision to hide or reply remains yours.

Account and credits

Do I need a credit card to try it?

No. Creating the account is free and asks for no card. You set up the brand, write one sentence and the first carousel is out in minutes.

What are credits?

AI features, such as generating the script and the design, consume workspace credits. The estimate is shown before each generation, and the design is only produced after you approve the script, so no credit is spent on an image that will change.

Can I use it with my team?

Yes. Each person creates their own account and joins the same workspace. Brands, calendar, connected accounts and credits are shared by the workspace.

Can I sign in with Google?

Yes. You create the account with email and password or sign in with your Google account. Either way the email must be real: it is how you recover access.

What happens if I delete my account?

Posts already published stay on the networks, because they live there, not here. Everything that is yours in Murify is deleted, including files. Before deleting, you can export the workspace data in the settings.

Data and privacy

What does Murify keep about people who comment or message?

The text and the username, for up to 90 days. That is what makes it possible to reply, moderate and keep the conversation going. This data is processed on your behalf, and anyone who wants it removed sooner can ask through the contact page.

Is my data used to train the AI?

No. The brief, the brand material and the comment text are sent to the AI provider only to produce the result and come back. We do not use your data to train models.

How do I export or delete my data?

In the account settings, at any time and without asking anyone. The export includes all workspace data; deletion removes the account and everything that is yours, in line with the LGPD.

How are connected accounts protected?

The token the network gives us is stored encrypted, your account password is stored only as a hash and data access is restricted to each workspace. Disconnecting the network revokes the token immediately.