What is Broadcast?
A broadcast is sending the same DM to many people at once: a launch announcement, a restock, a new episode, a coupon. Unlike email marketing, it lands in the network’s message box, where the open rate is much higher. The trade-off is the rule: only people who opted in can receive it, and the network’s policies about response windows still apply. A small list with real permission yields more than a large one without it.