What is Social media manager?
Social media manager is the name of the profession of whoever manages a brand’s social networks. The work runs from planning to measurement: defining pillars, building the calendar, writing and producing posts, publishing, replying to comments and messages, and reporting results. At an agency, they handle several accounts at once; as a freelancer, a few clients; inside a company, a single brand. The bottleneck is always the same: producing volume with quality and consistency, every day, for more than one account.