What is Content repurposing?
Content repurposing is producing an idea once and publishing it in several formats and networks: the Instagram carousel becomes a LinkedIn document, the script becomes a Reel, each slide becomes a story, the caption becomes a newsletter. It reduces the cost per piece and multiplies the touchpoints with the same message. The mistake is copying without adapting: every network and every format asks for its own composition, and the same text stretched to 9:16 is the classic example of what not to do.