What is Posting frequency?
Posting frequency is the account’s publishing rhythm: how many feed posts, how many Reels and how many stories per week. There is no right number; there is what the account can sustain with quality. The algorithm does not punish those who post little, but it rewards consistency, because every post is a chance for a signal. The practical recommendation for a small brand is three to five feed posts a week, stories almost every day, and reviewing the rhythm by performance. Posting every day with weak content yields less than three good posts.