What is Seasonal content?
Seasonal content takes advantage of a date or period of the calendar: commercial dates, holidays, seasons, niche events. It has high reach in the right window and none outside it, so it needs to be planned in advance, produced beforehand and scheduled. A yearly calendar with the dates relevant to the business, not all of them, avoids the last-minute rush. Seasonal content lives alongside evergreen: the date brings people, permanent content keeps whoever arrived.