What is Client approval?
Client approval is the step in the agency workflow where whoever hires reviews the content before it goes out: text, design and date. Without a process, approval turns into screenshots traded on WhatsApp, lost versions and posts published with mistakes. A minimum process has the post visible as it will go out, a place for comments, a deadline for the answer and the rule that only approved posts get scheduled. It is where the most time is lost in agency operations, and where a tool with preview and a shared calendar pays for itself.