What is Evergreen content?
Evergreen content is content that stays relevant regardless of the date: a guide, an explanation of a concept, a list of common mistakes, an answer to a frequent question. It is the opposite of timely content, tied to a date, a novelty or a trend. Evergreen keeps being found through search and saved for a long time, can be republished with adjustments and forms the base of a content pillar. A healthy mix combines both: evergreen sustains, timely content brings reach.