What is Micro-influencer?
A micro-influencer is a content creator with a small base, generally between ten and a hundred thousand followers, concentrated in a niche. They have a higher engagement rate than the big ones, an audience that trusts their recommendation and a much lower cost per partnership. For small and local brands, it is the partnership that fits the budget and speaks to the right audience. Below ten thousand, the term is nano-influencer. The choice should look at real engagement and audience fit, not the follower count.