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Planning and publishing

Best time to post

The hour when your audience responds the most, calculated from the performance of previous posts.

What is Best time to post?

The best time to post is the moment when content has the greatest chance of being seen and engaged with right after going out, which increases distribution. There is no universal time: it depends on each account’s audience, time zone and format. What works is measuring, looking at the reach and engagement of previous posts by weekday and hour, and testing. That rule is worth more than any generic "best times" table published out there.

In Murify

Murify’s analytics calculates the best times per account from what has already been published, and scheduling uses that suggestion.

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