What is Pinned post?
A pinned post is a post that always stays at the top of the profile grid, above the most recent ones. Instagram lets you pin up to three posts or Reels. It is the spot for content that introduces the account to first-time visitors: the post that sold the most, the one that explains the service, the one that best shows the brand’s identity. Since profile visitors see the three pinned posts first, they work as the account’s storefront and deserve a review with every campaign.