Formats and features

Link in bio

The only clickable link on an Instagram profile, and the reason so many captions end with "link in bio".

What is Link in bio?

Link in bio is the website field of the Instagram profile, the only place where a link is clickable for everyone, since captions do not accept active links. That is why the "link in bio" call became standard, and why tools exist that turn the single link into a page with several buttons. The limit is friction: the person has to leave the post, open the profile, find the link and click. The growing alternative is sending the link in a DM through automation, where it arrives clickable, immediately and to whoever asked.

In Murify

Murify’s comment automation delivers the link in the DMs of whoever commented the keyword, skipping the bio, and the funnel shows how many people clicked.

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