What is Highlights?
Highlights are collections of stories that stay pinned on the profile after the 24 hours, in the circles right below the bio. They help a new visitor understand the account in a minute: what the brand sells, how to buy, who is behind it, frequent questions, testimonials. Each highlight has a name and a cover, and the cover is part of the profile’s visual identity. A profile without highlights wastes the second most viewed spot after the bio; one with messy highlights confuses more than it helps.