Formats and features
The permanent grid of the profile: what stays published after the story is gone and the Reel has run.
The feed is the main timeline and the profile grid. Unlike a story, a feed post is permanent: it stays on the profile for whoever arrives later and keeps showing up in search and hashtags. It is the format where the brand’s look is judged all at once, in the grid, and where the 4:5 ratio takes up more of the screen than the square. The feed takes single posts, carousels and Reels, and the same post can be distributed to followers and non-followers.
The 4:5 feed format is the first of the three formats Murify generates for each post; the calendar shows what goes out per brand and per network, and publishing goes straight to the connected account.
One sentence becomes a script, a design in your brand and a caption, in all three formats. Create your account and make your first carousel in five minutes.
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