What is Views?
Views is the metric Instagram adopted as its primary one in 2024, merging post impressions and video plays into a single measure. It counts every time the post, carousel, story or Reel appeared on screen, including repeats by the same person. It is comparable across formats, which was impossible before, and it is the number the network shows first in insights. To know how many people saw it, the number to look at is still reach; to know how many times, views.