What is Vanity metrics?
Vanity metrics are the ones that grow without anything changing in results: total followers, the number of likes, the views of an isolated post. They look like success, but they do not say whether the content is bringing customers, starting conversations or growing the account sustainably. The opposite are actionable metrics: engagement rate, saves, shares, link clicks, contacts generated. The question that separates the two is "what would I do differently if this number doubled?". If the answer is nothing, it is vanity.