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Metrics and analytics

Saves

How many people kept the post to see later: the strongest signal that the content was useful.

What is Saves?

A save is the action of keeping a post in a personal collection, through the bookmark icon. It is a private interaction that nobody sees, and therefore more honest than a like: the person wants to come back to the content. The algorithm treats saves as one of the strongest quality signals and tends to distribute saved posts more. Reference content, such as lists, step-by-steps, checklists and tables, is what gets saved the most, and the carousel is its natural format.

In Murify

Saves appear in Murify’s analytics per post and per topic, and the planner uses the history to suggest more of the kind of content people keep.

Related terms

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