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Metrics and analytics

Reach

How many different accounts saw your content at least once in a given period.

What is Reach?

Reach is the number of unique accounts that saw a post or the profile. If the same person saw the post three times, it counts once. It is the metric that measures the size of the audience the content reached and the base for calculating engagement rate. It is worth splitting reach between followers and non-followers: the second tells you whether the content is bringing in new people, and it is where Reels and carousels usually stand out.

In Murify

Murify’s analytics shows reach per post and per topic, so you can see which subject reaches the most people and the planner can repeat what worked.

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