What is CTR?
CTR, click-through rate, is the percentage of people who clicked a link out of those who saw it. It applies to the link in bio, a story button, an ad or the link sent in a DM. It is the metric that connects content to results outside the network: reach and engagement measure attention, CTR measures action. A low CTR with high reach usually points to a weak call to action or a link placed somewhere other than where the person was ready to click.