What is Follower growth?
Follower growth is the change in the follower base over a period: how many came in, how many left and the balance. The total follower count says little; the weekly balance says whether the content is attracting and keeping people. An account can gain many followers from one viral post and lose most of them in the following weeks, because whoever came through the viral post did not come for the account’s subject. Healthy growth is steady and comes from posts that represent what the account always publishes.