What is Organic reach?
Organic reach is the number of unique accounts that saw a piece of content through the network’s natural distribution: followers’ feed, Explore, Reels, hashtags, search, shares. Paid reach is what comes from boosting or ads. Organic reach has dropped for every brand in recent years, and the answer that works is not posting more, but posting what the network distributes: Reels with retention, carousels with saves, content that gets sent via DM. Measuring organic separately from paid is what shows whether the content stands on its own.