What is Color palette?
A color palette is the set of colors a brand uses and the rules for combining them. A useful palette is not just a list: it says which color is the main background, which is the text, which is the accent for buttons and calls to action and which are supporting colors. It has to guarantee enough contrast between text and background for the post to be readable on a phone, in the sun. A few colors used consistently are more recognizable than many used without rules.