What is Visual hierarchy?
Visual hierarchy is the arrangement of size, weight, color and position that determines the reading order of a piece. On a social media slide, the eye goes first to the largest and most contrasted element, then to the second, and stops reading when everything looks the same. A slide with clear hierarchy has a large title, smaller supporting text and a discreet detail, such as the slide number and the logo. Without hierarchy, three sentences of the same size compete for attention and none gets read.