What is Brand kit?
A brand kit is the practical version of the visual identity: the files and values a tool needs to build a design within the brand. It includes the color palette with its codes, the heading and body fonts, the logo in versions for light and dark backgrounds and, increasingly, the tone of voice for text. Having the kit ready is what separates "making a post" from "making a brand post", and it is what lets more than one person, or an AI, produce without leaving the standard.