What is Social proof?
Social proof is the principle that people trust what other people have already done. On social media it appears as a customer testimonial, a screenshot of a conversation, the number of orders, a review, a photo of a customer using the product, a mention from another account. It is one of the content types that converts most, and one of the least published, because it feels like self-promotion. The rule is to let the customer speak: a testimonial with a name and context is worth more than the brand’s sentence about itself. A content pillar made only of social proof is common among those who sell.