What is Copywriting?
Copywriting is persuasive writing: text written with an action goal, not only to inform. On social media it lives in the carousel hook, the caption, the call to action, the DM message and the ad text. The classic techniques apply: talk about the benefit before the feature, use the audience’s language, be specific with numbers and examples, remove every word that does not push the reader forward. The difference between a post that informs and one that converts is usually in the copy, not in the design.