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Algorithm and distribution

Algorithm

The recommendation system that decides what each person sees, in what order, in the feed, stories, Reels and Explore.

What is Algorithm?

Algorithm is the popular name for social networks’ ranking systems: there is not one, but one per surface. The feed prioritizes accounts the person interacts with; stories, the closest accounts; Reels and Explore, what people similar to them watched to the end. All of them start from behavior signals, such as watch time, sends via DM, saves and comments, and from the post’s early performance among existing followers. There is no trick: what the algorithm does is scale content that already worked with its first audience.

In Murify

Murify does not promise to beat the algorithm. What it does is generate content with the structure distribution rewards, a strong hook, one idea per slide, a call to action at the end, and measure what worked by topic.

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